Asia Pacific Emerges as Global Travel Growth Engine — China Outbound to Surpass 225 Million Trips

Asia Pacific travellers have a 50% higher intention to increase travel spending than those in Europe and the US, cementing the region’s position as the world’s growth engine for travel. According to one study, 88% of global travellers plan to increase or maintain their travel budgets in 2026.

China’s outbound market is the powerhouse. China’s outbound travel in 2026 is projected to exceed 225 million trips, surpassing pre-pandemic levels and marking a transition from recovery to a structurally different phase of growth. Chinese travellers report the highest expected mean spend at **$7,748 per international leisure trip**, followed by Australian travellers at $7,124 and Indian travellers at $5,154. International visitor spending in China rose by 10.5% to $135 billion, exceeding pre-pandemic levels and outperforming the global average growth of 3.2%.

The World Travel and Tourism Council expects China’s travel and tourism sector to grow 7% annually over the next decade, contributing $3.8 trillion to GDP by 2035. China is on track to surpass the US as the world’s leading travel and tourism economy.

Corporate travel is also booming. Business travel expenditure across Asia Pacific is forecast to reach $70.09 billion in 2026, marking a year-on-year increase of 10.9%. The region is expected to contribute more than 40% of total global outbound business travel spending, underlining APAC’s central role in international commerce and aviation growth. China alone is projected to account for $40.8 billion of this spending — 58% of the regional total.

What’s driving this surge? Expanding visa-free access, a stronger yuan, and pent-up demand from Chinese consumers eager to explore the world. MMGY’s survey of 4,000 travellers shows that Chinese and Indian travellers are planning 3.2-3.5 trips annually versus 1.9-2.3 for Australia, Japan, and South Korea. The destinations winning Chinese travellers are those offering premium experiences, seamless digital payments, culturally resonant offerings, and visa facilitation.

The spending differential is significant. Chinese travellers not only travel more frequently but spend substantially more per trip than travellers from other major Asia Pacific markets. This makes them the most coveted segment for destinations worldwide, driving intense competition among tourism boards to attract and retain Chinese visitors through targeted marketing, direct flights, and culturally tailored experiences.