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How to Promote Your Startup Blog using Best Content Marketing Skills

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Blogging is the passion for many since Blogging works on content creation for massive traffic. Several people start various blogs for various purposes such as to inform, to entertain and to influence the readers. There are several Blogging Gurus and content Marketing Specialist having tons of Ideas regarding the Skyscraper approach. Some are of the view that if you pursue the track of Skyscraping you must know that you may fall from it if you implemented the content marketing strategy in the wrong way.  remember, the Skyscraper technique does not work for all. Few Bloggers even said that you need to focus on the quality and engaging content and pursue a great marketing plan for it, you may see positive results. So, every content marketer and Blogging guru come forward with an own narrative of skyscraping. Let’s find out how you can promote the blog using skyscraper technique. If we  research the technique, we will find out that Skyscraper technique works on the following steps:

Blogging has been fun for many but it may require a lot of work out before you reach the heights of success.  The Blogging gurus will be quite aware that the skyscraper technique is actually a fairly simple method which will enable you to watch the  “top content” for any given keyword or any important topic.

 1.Selecting  The keywords

Keywords play a vital role in skyscraper technique as your blog Post must have relevant keywords with high search engine rankings to drive the organic traffic to blog and improving its Google page rank and Alexa ranks. You may find the high-rank keywords with Google and other SEO based sites such as Moz, Hubspot or buzz sumo etc as these are the Industry leaders for keyword research.Keyword research also gives bloggers the idea to choose only high performing keywords.

2.Review the Top ten ranking Posts on Google

After Selection of the Keywords, the Next step is to search the  Google for above keywords and review the content and marketing technique used by the Bloggers to engage more readers and drive the massive traffic to their sites for the given Keyword. This will give you ideas to craft your blog articles similar to the content you discovered on Google through particular keywords. Reviewing top ranked posts on search engines like google give you a clear idea that Which Headlines and keywords are very important and drive more traffic to your Blog site.

3.Content on BuzzSumo

Buzzsumo is the great site to check and analyze top blog posts and it will display the most shared blog posts from these blogs through the selected Keywords you chose and searched them on the internet from the Google. Buzzsumo is a powerful tool to discover the most shared content from the blogs and enable you to pursue the Skyscraper technique in the true sense. Buzzsumo will also give you key analytics about the low shared Content and the most shared content. The constant use of BuzzSumo will update you about the content performance and the social media network where the content is shared the most and the social media networks where your content is less shared so that you may embed or use Popular search plugins for Social media Marketing purpose.

4.Determining the Average length of  the Top Content

It is necessary to determine that the average length of top performing content on Google Search engine and craft your own blog post of the same length so that you may get massive organic traffic and drive great traffic to your Blog and improve its ranking. Several bloggers have implemented this technique and have been extremely Successful in attracting traffic and making a place in Google’s top search results.There are reports that if you publish an over length post or keyword density is intense then there are chances that the search engines may not index the content properly resulting in low traffic.

ALSO READ :  Pakistani Startup "Saarey Music" among the top in the Startup Columbia Challenge, 2020

5.Identifying  Gaps in Competitive Content

Finding gaps in the  Top content you search for chosen keywords is very important since it will help you to craft your own blog post by filling gaps and making it more reader and search engine friendly to be liked and shared with the first sight. Gaps will also enable you to improve your blog post and adopt the content marketing approach in your blog posts. Many bloggers do not make the outline properly and leave content gaps which may affect the content marketing strategy. It is recommended that You must analyze the top content and try to find out the gaps so that you may not repeat the same. If you have identified gaps, then try to fill the gaps in your content creation strategy.

6.Identify common keywords and phrases used in competitive content

Next step is to identify the most relevant keywords and phrases used in the competitive content and consider to use for your blog post son that you may get some traffic through the keywords. Keywords tags from the top content or competitive content will also improve the blog visibility and authority if checked with Moz domain authority checker. Identifying the Common keywords and phrases and the style of starting the blog post and concluding it will enable you to use the most traffic keywords to drive traffic and promoting your blog content.

7.Writing  the Content Outline

Writing the content outline for the top blog is very vital for the logical framework or logical structure from instruction, body and the conclusion. In the introduction, you will introduce the topic whereas in the body you will have to distribute the topic in many paragraph or sections, and finally, in conclusion, you will have to sum the ideas or discussion in the Blog post. The Outline always helps you to discuss the various aspects or parts of the Topic in detail. It is advisable that you must research the topic outline to find engaging headings and subheadings for the content to drive traffic to your blog as Content Marketers always ask a question from the bloggers that if the Visitor Searching  for related content finds 10 plus links for any searched terms than they will obviously click the top result first then 2nd and so on . then why should they visit your link if he finds the answer on the first link –simply because you must have more engaging content and having no  content gaps or missing content  .

8.Writing 20 to 30 headlines using the Headline Analyzer

The Headline is the magic to attract visitors to the website. The more catchy and creative headline will result in more hits to your blog post. It is necessary that you must write  20 to 30 headlines to find and compare with the headline analyzer from Co Schedule. It will analyze the headlines and display the suggestions and usefulness of the headlines. It will also give you tips to improve the headlines. Therefore, before jumping to write the post you need to analyze the Headline so that it may drive massive traffic to your blog and your blog gains more organic traffic.

9.Create Content for the blog post

Now,  after searching a great Headline is the time to write content keeping in view the content length of the top content you searched on Google. The content length limitation is necessary because your reader may get bored with too much content and may bounce to other similar site content. It is also necessary that the content tone should be very informative or How to based step by step as How to or informative content has longer lifeline than raw or boring content. Make your content marketable, readable, informative and engaging to drive the ton of traffic to your Blog. Therefore, while writing a great blog post, you need to take strict care of the audience, information in hand and presenting the information in a logical order.

10.Create Attractive and Video that match the content.

Images present the facts as great informative tools as infographics, images, and  Videos add great value to your blog posts. The images should be taken from the web as they will steal your traffic. It is advisable that you should either create your own infographics or images or get them designed from any design as clear and effective Images and high-definition videos result in more traffic and attract the visitors to your blog. But if your images are not clear, creative or copied from the web, you have little chances to divert the web traffic and organic traffic towards your Blog.

ALSO READ :  Top Five Technology Blogs In Pakistan

11.Publishing the Content

Congratulations, now you have reached the last button the big one that is published and gives the relief to the bloggers that their Blog posts are going to enter the competitive Content market and compete for its value and space but wait… Before publishing the content, you must proofread the content for any type of grammar errors or broken links. It is better to use  Grammarly app for checking the content and making sure that it is error-free. When you check the all the links you have used in the Blog content are working and there are no any typo or Grammar errors then Go for the Publish Button. Click it and hurray! You have done the most exhausting work.

 12.Promoting Content on Social Media and Content Delivery Networks

The Content which is recently published become the web property of search engines and the search engines will start indexing the fresh content match keywords queries made by the people around the globe. The search engines display the most searched or top searched content higher as it is shared by the people frequently. Therefore, it is necessary that you must share the new blog post on social media networks such as Facebook, Twitter, Linkedin, Pinterest, Digg, Stumbleupon and Tumblr etc for driving Social Media traffic to your blog and maximizing content distribution and discovery. If you want to promote through native content Delivery Networks then you may try content.ad, taboo, revcontent, Outbrain, Triplelift and blade. These Native content Ad Networks will distribute across their publisher base and send tons of traffic to your blog through the content you just published on your blog.

13.The Final one that is to Review performance

Well, we are coming close to this skyscraper Techniques’ last Step that is just waiting and see the performance of your content and observe tons of traffic coming to your blog. If you have any monetization plan for your blog, then you may have massive CPM and CPC based earnings if you followed the guidelines strictly and implemented the tools in the true sense.  For performance, you may hook to buzz sumo ,Google  Analytics, Alexa Traffic Rankings, Similar web or Moz etc or other popular SEO technique to find out whether the content you just created  to compete the competitive content links you had searched and created engaging content for the blog and shared it on Social Media as well .

Finally , we reached the point that the Skyscraper content marketing technique is always trending within the marketing industry gurus which was very rare before as trendsetters in blogosphere have reaped tremendous results from this amazing technique but every technique does not work for  everybody due to many reasons  that do not mean that the Skyscraper Technique is ineffective that is completely wrong. Maybe,  you did not implement the technique in the proper way or maybe you created content in a nonprofessional way or your headlines and the keywords did not work well or other several reasons. But the Biggest Bloggers and brands are of the view that this technique gets them big and amazing results. Moreover, The bloggers also build backlinks which are often called as cash links by the SEO Experts. As the backlinks are the best way to improve the search engine performance of your blog and improve its rankings globally. You may leave comments on forum posts or blog posts of high ranked blogs and earn banks links. Even guest posting will give you more backlinks or write for the content sites such as EzineArticles etc will create several backlinks to your blog site.

Final Word

We have reached the final step that is summing up the discussion and tips and concluding it. We have learned that we can implement the Skyscraper technique and can easily promote the content of your blog to the next level and drive extensive traffic resulting in higher page rank and blog popularity in search engines. The Blogs promotion technique will only work if you undertake the promotion policy in the sense. Blogging is the biggest passion and Blogging success is the key to become a popular blogger and influencer across the blogosphere.

Hurray !! You are on the Top of Search Engine Results ….Congratulations!

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AI

AI Bubble: Understanding Economic Implications

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The conversation around an AI bubble often conjures images of economic disaster—a sudden, catastrophic market collapse. However, framing it this way overlooks a more nuanced and ultimately more manageable reality. The AI boom isn’t an “all-or-nothing” bet; it’s a supply-and-demand mismatch fundamentally rooted in mismatched timelines.

Understanding the Economic Bubble

In plain economic terms, a bubble isn’t necessarily a total fraud or a worthless idea. It’s simply a bet that got too big.

When investment pours into a sector, driving valuations to extreme highs, it’s based on an expectation of future demand. If the resulting supply (the products, services, or infrastructure built) eventually outstrips the actual, immediate demand at those elevated prices, the air comes out. That’s the bubble deflating.

The key takeaway is this: even good bets can turn sour if they’re made with too much capital, too quickly. The underlying technology or idea might still be valuable. However, the market’s expectation of when that value will be realized was simply too aggressive.

The AI Timeline Paradox

What makes the current AI situation so tricky is the extraordinary difference in speed between its two core components:

  1. The Breakneck Pace of AI Software Development:
    • AI models are improving at an exponential rate. New, more powerful foundation models, innovative applications, and software tools are emerging every few months. This is the software-driven supply of AI capabilities.
  2. The Slow Crawl of Data Centre Construction:
    • The hardware required to train and run these massive models—the specialised chips (GPUs), the enormous data centres, and the vast amounts of power needed to run them—takes years to plan, finance, permit, build, and bring online. This represents the physical infrastructure supply.
ALSO READ :  TIKTOK's global  growth and expansion : a bubble or reality ?

The “bubble” risk here is that the rapid software advancement and resulting investor excitement (the demand for AI) are outpacing the physical infrastructure needed to deploy it at scale.

We may have already built an incredible amount of powerful software “supply.” However, if the energy and data centre “demand” to actually use that software widely and profitably takes years to catch up, there will be a temporary glut. This creates a classic supply/demand mismatch.

A Timing Correction, Not a Total Collapse

Therefore, instead of fearing an “AI apocalypse”, we should prepare for a timing correction.

This correction might mean:

  • Temporary Devaluations: Companies whose valuations are based purely on future potential without the current infrastructure or power to execute may see their stock prices deflate.
  • A Focus on Efficiency: The scarcity of data centre space and power will incentivise companies to develop smaller, more efficient models that can run on less hardware, driving the next wave of innovation.
  • Infrastructure Wins: Companies focused on the slow-moving infrastructure—power generation, specialised cooling, and data centre construction—might see their value hold steady or rise as the world scrambles to catch up to the software’s needs.

The AI revolution is happening, but our investment timelines need to align with our construction timelines. The “bubble” isn’t a sign the technology is worthless; it’s a flashing warning sign that the market’s eagerness has outrun physical reality.

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Report: Cuba Implements Internet Cuts and Journalist Surveillance

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A recent report reveals that Cuba has cut off internet access and is actively surveilling journalists. The rise of email access in Cuba has been slow, but it has been a boon for Cuban journalists outside of the country. However, the recent internet restrictions have made it difficult for journalists to report on current events in Cuba.

A group of surveillance cameras monitor a deserted street as the internet is cut off in Cuba

The Internet restrictions in Cuba have been in place for some time, but they have become even more severe in recent years. On July 12, 2024, Netblocks reported that the Cuban government had cut off access to information about the protests. This has made it difficult for journalists to report on the protests and has limited the flow of information to the outside world.

Key Takeaways

  • Cuba has cut off internet access and is actively surveilling journalists.
  • The internet restrictions in Cuba have made it difficult for journalists to report on current events in the country.
  • The Cuban government’s actions have limited the flow of information to the outside world.

Overview of Internet Restrictions

The scene shows a Cuban cityscape with a large, imposing government building in the background. A network of surveillance cameras is visible on the streets, while the internet access points are noticeably absent or restricted

Government Statement

The Cuban government has been known to restrict internet access to its citizens. In 2019, the Cuban government released a statement claiming that it would provide internet access to all citizens by 2020. However, as of 2024, internet access remains limited and heavily monitored by the government.

The government has been known to block access to certain websites and social media platforms and to surveil and punish individuals who express dissenting opinions online. The government has also been known to cut off internet access entirely during times of political unrest.

Internet Accessibility Impact

The limitations on internet access in Cuba have had a significant impact on the country’s economy and society. Businesses, particularly those in the technology and tourism sectors, have struggled to operate without reliable internet access. Additionally, the restrictions on internet access have limited the ability of Cuban citizens to access information and communicate with the outside world.

Despite the government’s promise to provide internet access to all citizens, the limitations on internet access in Cuba continue to be a significant issue. The government’s tight control over internet access has limited freedom of expression and hindered economic development.

Surveillance of Journalists

Cuban officials monitor journalists through surveillance equipment as internet access is cut off

Surveillance Tactics

According to a report, Cuba has been cutting off the internet and surveilling journalists. The government is using surveillance tactics to monitor and control the flow of information in the country. The report suggests that the Cuban government is using various tactics to keep an eye on journalists, including:

  • Blocking websites: The Cuban government is blocking access to websites that are critical of the government. This includes websites that are run by journalists and news organizations.
  • Monitoring online activity: The Cuban government is monitoring the online activity of journalists. This includes monitoring their social media profiles, emails, and other online communications.
  • Physical surveillance: The Cuban government is also using physical surveillance to monitor journalists. This includes following them, watching their homes, and listening in on their conversations.
ALSO READ :  Top Five Technology Blogs In Pakistan

These tactics are being used to silence journalists and control the flow of information in the country.

Reactions from Media Organizations

The report has sparked outrage from media organizations around the world. Many organizations have condemned the Cuban government for its actions and have called for the government to stop its surveillance of journalists.

Reporters Without Borders, an international organization that advocates for press freedom, has called on the Cuban government to stop its surveillance of journalists. The organization has also called on the international community to put pressure on the Cuban government to respect press freedom.

The Committee to Protect Journalists has also condemned the Cuban government’s actions. The organization has called on the Cuban government to stop its surveillance of journalists and to respect press freedom.

International Response

Cuban flag waves over surveillance cameras, as internet cables are cut

Global Condemnation

The international community has strongly condemned Cuba’s decision to cut internet access and surveil journalists. The Inter-American Commission on Human Rights (IACHR) expressed its concern over the situation and called on the Cuban government to respect freedom of expression and the right to access information. The IACHR also urged the government to release all individuals who have been detained for exercising their right to freedom of expression.

The United Nations (UN) also issued a statement expressing its concern over the situation in Cuba. The UN Special Rapporteur on the promotion and protection of the right to freedom of opinion and expression, Frank La Rue, called on the Cuban government to restore internet access and to respect the rights of journalists. La Rue also urged the government to release all individuals who have been detained for expressing their opinions.

Human Rights Advocacy

Human rights organizations have also condemned Cuba’s actions. Amnesty International issued a statement calling on the Cuban government to immediately restore internet access and to release all individuals who have been detained for exercising their right to freedom of expression. Reporters Without Borders (RSF) also expressed its concern over the situation and called on the international community to put pressure on the Cuban government to respect the rights of journalists.

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In addition, the Committee to Protect Journalists (CPJ) condemned Cuba’s actions and called on the government to immediately restore internet access and to release all journalists who have been detained. The CPJ also called on the international community to hold the Cuban government accountable for its actions.

Frequently Asked Questions

Cuban flag waves in the background. Surveillance cameras monitor a deserted street. Internet cables are cut and lie on the ground

What measures has the Cuban government taken to limit internet access?

The Cuban government has implemented various measures to limit internet access for its citizens. The government has restricted access to the internet by implementing a state-controlled internet service provider, ETECSA, which has a monopoly on internet services in the country. The government has also limited access to certain websites and social media platforms that are deemed critical of the government or that promote dissent. In addition, the government has made it difficult for citizens to access the Internet by keeping the cost of Internet services prohibitively high.

How are journalists monitored in Cuba?

Journalists in Cuba are closely monitored by the government. The government controls all media outlets in the country and has strict regulations in place to prevent journalists from reporting on topics that are critical of the government. Journalists who report on sensitive topics are often subjected to harassment, intimidation, and arrest. The government also monitors journalists’ communications and internet activity to prevent them from accessing information that is critical of the government.

What are the restrictions for foreign journalists reporting from Cuba?

Foreign journalists reporting from Cuba are subject to strict regulations and restrictions. The government requires foreign journalists to obtain a special visa and accreditation before they can report from the country. The government also controls the content of foreign media outlets and has the power to censor any content that is deemed critical of the government.

In what ways does the Cuban government censor information?

The Cuban government censors information in a variety of ways. The government controls all media outlets in the country and has strict regulations in place to prevent journalists from reporting on topics that are critical of the government. The government also limits access to certain websites and social media platforms that are deemed critical of the government or that promote dissent. In addition, the government has made it difficult for citizens to access the Internet by keeping the cost of Internet services prohibitively high.

How does media control manifest in Cuba?

Media control in Cuba is manifested through the government’s strict regulations and restrictions on media outlets and journalists. The government controls all media outlets in the country and has the power to censor any content that is deemed critical of the government. The government also monitors journalists’ communications and internet activity to prevent them from accessing information that is critical of the government.

What legal protections do journalists have in Cuba?

Journalists in Cuba have limited legal protections. The government has strict regulations in place to prevent journalists from reporting on topics that are critical of the government. Journalists who report on sensitive topics are often subjected to harassment, intimidation, and arrest. The government also controls all media outlets in the country, which limits the ability of journalists to report on topics that are critical of the government.

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TIKTOK’s global  growth and expansion : a bubble or reality ?

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Social media has offered amazing tools and apps that have revolutionized the lifestyle of people. Social networks always keep you connected with your friends, colleagues and family. Some creative apps have become very popular in recent times especially among the enthusiastic youth who create funny clips with the help of  TikTok. 

Tiktok is the greatest platform for creating short mobile videos. These videos contribute to inspire creativity and bring smiles on the faces of people even amid pandemic and lockdowns. The app has become very popular even in Pandemic and as some of the best informative and educational content went  Viral. 

 Tiktok is the subsidiary of  Grand Tech Startup  Byetdance -a leading  Chinese Startup with mushrooming growth. TikTok has always been expanding its reach worldwide due to its aggressive expansion programs. At present, Tiktok has offices in  Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Tiktok was founded in 2012 by Zhang Yiming. Video sharing is the most popular segment among youth and the company has tapped tremendous growth. The Company is also called douyin in China but its global version is called Tiktok. The continual growth empowered it to acquire its American rival app  musical.ly. The  Company has expanded its outreach globally. 

New Dimensions  i.e. Online Education

The covid-19 has affected the Education badly throughout the world and the online digital education has been getting ground. Most of the Schools, Colleges, Universities, Coaching centres and Academies have anchored to Online Education such as live lectures, quizzes, Presentations and Webinars. Tiktok has announced to enter the online  Education in India as some of the content uploaded on Tiktok related to Education and learning has become viral earning millions of views and generating great revenue prompting  Tiktok to enter the world of  Education. 

ALSO READ :  AI Bubble: Understanding Economic Implications

Tiktok has already interacted with content creators and firms in  India to Provide innovative  Learning material as all the educational institutions are closed for an indefinite period and  Tiktok finds it the perfect time to enter the world of Education. 

According to statistics that social Media app used by more than 200 million users every month in India and Tiktok will cover the range of  Science and Math related topics to help students learn from this service. 

 It has partnered with tech startups Vedanta,  Toppr,  Made Easy and Gradeup that will produce educational content for TikTok. It is also collaborating with social enterprises Josh Talks and the Nudge Foundation to mentor 5,000 people across India.

Continuing Growth  amid Pandemic

According to reports of Forbes and Bloomberg, Byetdance surpasses  Uber growth as it has become the top  Startup with value at $78 Billion. Byetdance is the parent company of Tiktok that runs various services. Byetdance has made  London as its strong base owing to trade war of the US with China in the aftermath of the Wuhan covid-19  outbreak. Trump Administration has imposed limitations on Chinese companies to pressurize China to accept US’ demands. Byetdance has attracted many professionals from Google, Yahoo, Microsoft and Apple to establish a strong hub at London to expand its outreach in Europe

Hiring than Firing amid Pandemic: A big surprise

It is really surprising that when the biggest companies and Franchises are constantly laying off their employees owing to prolonged lockdowns due to Covid-19, The Parent company of  Tiktok, the Byetdance has gone on a hiring spree and plans to recruit 10000 professionals in engineering, software and marketing fields that has stunned the world as even tech giants Google, Yahoo, Microsoft have laid off their staff and closed their offices over the covid-19 outbreak advising their employees to work from home.

ALSO READ :  Five Reasons the Startups Should Outsource than hire Talent on Permanent basis

“Hiring spree on the part of  Byetdance amid pandemic is a pleasant surprise for the entrepreneurs, Tech giants and Experts globally.  “

Increasing Visibility of Byetdance Globally

With the ambitious journey of growth and reaping the enormous benefits, the company has no more remained a secret for the world as its subsidiary  Tiktok has broken all the records of usability and popularity exploring new frontiers with successful footprint. The recent leap of Tiktok to launch its Education initiative in India will further its grip in the  Asian markets. 

Will the bubble burst or Sustain Market Shocks?

The Byetdance has established footprints in Asia and Europe building strong basis and marketing its services, it is estimated that it can sustain the jolts of pandemic and will retain its position as some reports regarding bubble reputation will fade away forever as the popularity graph of the company maintains upward trend and keeps going.

The majority of the world population is youth so if  Tiktok focuses on youth-related interests by adopting  AI practices, it has already achieved the milestone. 

The Tech experts argue that TikTok has foreseen opportunity amid pandemic when the entire markets have crashed, Offices, Business, schools, colleges have been closed and stock markets crashed, even in such circumstances, if a company keeps hiring that means it established its strong bases so the bubble is not going to burst likely in post-Covid-19 World provided that it adheres to its policies of customer retention, market intelligence and the most important Artificial intelligence to explore the interests of users and offering more relevant content.

 Besides profits, Tiktok pledged a huge amount for Vaccine development for  Africa under its Tiktok for Good endeavours. 

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