Blogging is the passion for many since Blogging works on content creation for massive traffic. Several people start various blogs for various purposes such as to inform, to entertain and to influence the readers. There are several Blogging Gurus and content Marketing Specialist having tons of Ideas regarding the Skyscraper approach. Some are of the view that if you pursue the track of Skyscraping you must know that you may fall from it if you implemented the content marketing strategy in the wrong way. remember, the Skyscraper technique does not work for all. Few Bloggers even said that you need to focus on the quality and engaging content and pursue a great marketing plan for it, you may see positive results. So, every content marketer and Blogging guru come forward with an own narrative of skyscraping. Let’s find out how you can promote the blog using skyscraper technique. If we research the technique, we will find out that Skyscraper technique works on the following steps:
Blogging has been fun for many but it may require a lot of work out before you reach the heights of success. The Blogging gurus will be quite aware that the skyscraper technique is actually a fairly simple method which will enable you to watch the “top content” for any given keyword or any important topic.
Table of Contents
1.Selecting The keywords
Keywords play a vital role in skyscraper technique as your blog Post must have relevant keywords with high search engine rankings to drive the organic traffic to blog and improving its Google page rank and Alexa ranks. You may find the high-rank keywords with Google and other SEO based sites such as Moz, Hubspot or buzz sumo etc as these are the Industry leaders for keyword research.Keyword research also gives bloggers the idea to choose only high performing keywords.
2.Review the Top ten ranking Posts on Google
After Selection of the Keywords, the Next step is to search the Google for above keywords and review the content and marketing technique used by the Bloggers to engage more readers and drive the massive traffic to their sites for the given Keyword. This will give you ideas to craft your blog articles similar to the content you discovered on Google through particular keywords. Reviewing top ranked posts on search engines like google give you a clear idea that Which Headlines and keywords are very important and drive more traffic to your Blog site.
3.Content on BuzzSumo
Buzzsumo is the great site to check and analyze top blog posts and it will display the most shared blog posts from these blogs through the selected Keywords you chose and searched them on the internet from the Google. Buzzsumo is a powerful tool to discover the most shared content from the blogs and enable you to pursue the Skyscraper technique in the true sense. Buzzsumo will also give you key analytics about the low shared Content and the most shared content. The constant use of BuzzSumo will update you about the content performance and the social media network where the content is shared the most and the social media networks where your content is less shared so that you may embed or use Popular search plugins for Social media Marketing purpose.
4.Determining the Average length of the Top Content
It is necessary to determine that the average length of top performing content on Google Search engine and craft your own blog post of the same length so that you may get massive organic traffic and drive great traffic to your Blog and improve its ranking. Several bloggers have implemented this technique and have been extremely Successful in attracting traffic and making a place in Google’s top search results.There are reports that if you publish an over length post or keyword density is intense then there are chances that the search engines may not index the content properly resulting in low traffic.
5.Identifying Gaps in Competitive Content
Finding gaps in the Top content you search for chosen keywords is very important since it will help you to craft your own blog post by filling gaps and making it more reader and search engine friendly to be liked and shared with the first sight. Gaps will also enable you to improve your blog post and adopt the content marketing approach in your blog posts. Many bloggers do not make the outline properly and leave content gaps which may affect the content marketing strategy. It is recommended that You must analyze the top content and try to find out the gaps so that you may not repeat the same. If you have identified gaps, then try to fill the gaps in your content creation strategy.
6.Identify common keywords and phrases used in competitive content
Next step is to identify the most relevant keywords and phrases used in the competitive content and consider to use for your blog post son that you may get some traffic through the keywords. Keywords tags from the top content or competitive content will also improve the blog visibility and authority if checked with Moz domain authority checker. Identifying the Common keywords and phrases and the style of starting the blog post and concluding it will enable you to use the most traffic keywords to drive traffic and promoting your blog content.
7.Writing the Content Outline
Writing the content outline for the top blog is very vital for the logical framework or logical structure from instruction, body and the conclusion. In the introduction, you will introduce the topic whereas in the body you will have to distribute the topic in many paragraph or sections, and finally, in conclusion, you will have to sum the ideas or discussion in the Blog post. The Outline always helps you to discuss the various aspects or parts of the Topic in detail. It is advisable that you must research the topic outline to find engaging headings and subheadings for the content to drive traffic to your blog as Content Marketers always ask a question from the bloggers that if the Visitor Searching for related content finds 10 plus links for any searched terms than they will obviously click the top result first then 2nd and so on . then why should they visit your link if he finds the answer on the first link –simply because you must have more engaging content and having no content gaps or missing content .
8.Writing 20 to 30 headlines using the Headline Analyzer
The Headline is the magic to attract visitors to the website. The more catchy and creative headline will result in more hits to your blog post. It is necessary that you must write 20 to 30 headlines to find and compare with the headline analyzer from Co Schedule. It will analyze the headlines and display the suggestions and usefulness of the headlines. It will also give you tips to improve the headlines. Therefore, before jumping to write the post you need to analyze the Headline so that it may drive massive traffic to your blog and your blog gains more organic traffic.
9.Create Content for the blog post
Now, after searching a great Headline is the time to write content keeping in view the content length of the top content you searched on Google. The content length limitation is necessary because your reader may get bored with too much content and may bounce to other similar site content. It is also necessary that the content tone should be very informative or How to based step by step as How to or informative content has longer lifeline than raw or boring content. Make your content marketable, readable, informative and engaging to drive the ton of traffic to your Blog. Therefore, while writing a great blog post, you need to take strict care of the audience, information in hand and presenting the information in a logical order.
10.Create Attractive and Video that match the content.
Images present the facts as great informative tools as infographics, images, and Videos add great value to your blog posts. The images should be taken from the web as they will steal your traffic. It is advisable that you should either create your own infographics or images or get them designed from any design as clear and effective Images and high-definition videos result in more traffic and attract the visitors to your blog. But if your images are not clear, creative or copied from the web, you have little chances to divert the web traffic and organic traffic towards your Blog.
11.Publishing the Content
Congratulations, now you have reached the last button the big one that is published and gives the relief to the bloggers that their Blog posts are going to enter the competitive Content market and compete for its value and space but wait… Before publishing the content, you must proofread the content for any type of grammar errors or broken links. It is better to use Grammarly app for checking the content and making sure that it is error-free. When you check the all the links you have used in the Blog content are working and there are no any typo or Grammar errors then Go for the Publish Button. Click it and hurray! You have done the most exhausting work.
12.Promoting Content on Social Media and Content Delivery Networks
The Content which is recently published become the web property of search engines and the search engines will start indexing the fresh content match keywords queries made by the people around the globe. The search engines display the most searched or top searched content higher as it is shared by the people frequently. Therefore, it is necessary that you must share the new blog post on social media networks such as Facebook, Twitter, Linkedin, Pinterest, Digg, Stumbleupon and Tumblr etc for driving Social Media traffic to your blog and maximizing content distribution and discovery. If you want to promote through native content Delivery Networks then you may try content.ad, taboo, revcontent, Outbrain, Triplelift and blade. These Native content Ad Networks will distribute across their publisher base and send tons of traffic to your blog through the content you just published on your blog.
13.The Final one that is to Review performance
Well, we are coming close to this skyscraper Techniques’ last Step that is just waiting and see the performance of your content and observe tons of traffic coming to your blog. If you have any monetization plan for your blog, then you may have massive CPM and CPC based earnings if you followed the guidelines strictly and implemented the tools in the true sense. For performance, you may hook to buzz sumo ,Google Analytics, Alexa Traffic Rankings, Similar web or Moz etc or other popular SEO technique to find out whether the content you just created to compete the competitive content links you had searched and created engaging content for the blog and shared it on Social Media as well .
Finally , we reached the point that the Skyscraper content marketing technique is always trending within the marketing industry gurus which was very rare before as trendsetters in blogosphere have reaped tremendous results from this amazing technique but every technique does not work for everybody due to many reasons that do not mean that the Skyscraper Technique is ineffective that is completely wrong. Maybe, you did not implement the technique in the proper way or maybe you created content in a nonprofessional way or your headlines and the keywords did not work well or other several reasons. But the Biggest Bloggers and brands are of the view that this technique gets them big and amazing results. Moreover, The bloggers also build backlinks which are often called as cash links by the SEO Experts. As the backlinks are the best way to improve the search engine performance of your blog and improve its rankings globally. You may leave comments on forum posts or blog posts of high ranked blogs and earn banks links. Even guest posting will give you more backlinks or write for the content sites such as EzineArticles etc will create several backlinks to your blog site.
We have reached the final step that is summing up the discussion and tips and concluding it. We have learned that we can implement the Skyscraper technique and can easily promote the content of your blog to the next level and drive extensive traffic resulting in higher page rank and blog popularity in search engines. The Blogs promotion technique will only work if you undertake the promotion policy in the sense. Blogging is the biggest passion and Blogging success is the key to become a popular blogger and influencer across the blogosphere.
Hurray !! You are on the Top of Search Engine Results ….Congratulations!
TIKTOK’s global growth and expansion : a bubble or reality ?
Social media has offered amazing tools and apps that have revolutionized the lifestyle of people. Social networks always keep you connected with your friends, colleagues and family. Some creative apps have become very popular in recent times especially among the enthusiastic youth who create funny clips with the help of TikTok.
Tiktok is the greatest platform for creating short mobile videos. These videos contribute to inspire creativity and bring smiles on the faces of people even amid pandemic and lockdowns. The app has become very popular even in Pandemic and as some of the best informative and educational content went Viral.
Tiktok is the subsidiary of Grand Tech Startup Byetdance -a leading Chinese Startup with mushrooming growth. TikTok has always been expanding its reach worldwide due to its aggressive expansion programs. At present, Tiktok has offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Tiktok was founded in 2012 by Zhang Yiming. Video sharing is the most popular segment among youth and the company has tapped tremendous growth. The Company is also called douyin in China but its global version is called Tiktok. The continual growth empowered it to acquire its American rival app musical.ly. The Company has expanded its outreach globally.
Table of Contents
New Dimensions i.e. Online Education
The covid-19 has affected the Education badly throughout the world and the online digital education has been getting ground. Most of the Schools, Colleges, Universities, Coaching centres and Academies have anchored to Online Education such as live lectures, quizzes, Presentations and Webinars. Tiktok has announced to enter the online Education in India as some of the content uploaded on Tiktok related to Education and learning has become viral earning millions of views and generating great revenue prompting Tiktok to enter the world of Education.
Tiktok has already interacted with content creators and firms in India to Provide innovative Learning material as all the educational institutions are closed for an indefinite period and Tiktok finds it the perfect time to enter the world of Education.
According to statistics that social Media app used by more than 200 million users every month in India and Tiktok will cover the range of Science and Math related topics to help students learn from this service.
It has partnered with tech startups Vedanta, Toppr, Made Easy and Gradeup that will produce educational content for TikTok. It is also collaborating with social enterprises Josh Talks and the Nudge Foundation to mentor 5,000 people across India.
Continuing Growth amid Pandemic
According to reports of Forbes and Bloomberg, Byetdance surpasses Uber growth as it has become the top Startup with value at $78 Billion. Byetdance is the parent company of Tiktok that runs various services. Byetdance has made London as its strong base owing to trade war of the US with China in the aftermath of the Wuhan covid-19 outbreak. Trump Administration has imposed limitations on Chinese companies to pressurize China to accept US’ demands. Byetdance has attracted many professionals from Google, Yahoo, Microsoft and Apple to establish a strong hub at London to expand its outreach in Europe.
Hiring than Firing amid Pandemic: A big surprise
It is really surprising that when the biggest companies and Franchises are constantly laying off their employees owing to prolonged lockdowns due to Covid-19, The Parent company of Tiktok, the Byetdance has gone on a hiring spree and plans to recruit 10000 professionals in engineering, software and marketing fields that has stunned the world as even tech giants Google, Yahoo, Microsoft have laid off their staff and closed their offices over the covid-19 outbreak advising their employees to work from home.
Increasing Visibility of Byetdance Globally
With the ambitious journey of growth and reaping the enormous benefits, the company has no more remained a secret for the world as its subsidiary Tiktok has broken all the records of usability and popularity exploring new frontiers with successful footprint. The recent leap of Tiktok to launch its Education initiative in India will further its grip in the Asian markets.
Will the bubble burst or Sustain Market Shocks?
The Byetdance has established footprints in Asia and Europe building strong basis and marketing its services, it is estimated that it can sustain the jolts of pandemic and will retain its position as some reports regarding bubble reputation will fade away forever as the popularity graph of the company maintains upward trend and keeps going.
The Tech experts argue that TikTok has foreseen opportunity amid pandemic when the entire markets have crashed, Offices, Business, schools, colleges have been closed and stock markets crashed, even in such circumstances, if a company keeps hiring that means it established its strong bases so the bubble is not going to burst likely in post-Covid-19 World provided that it adheres to its policies of customer retention, market intelligence and the most important Artificial intelligence to explore the interests of users and offering more relevant content.
Besides profits, Tiktok pledged a huge amount for Vaccine development for Africa under its Tiktok for Good endeavours.
Social Media and polarization of society
Social Media has witnessed a mushroom growth that has impacted the discourse of political, cultural and religious systems by providing the equal opportunity of freedom of expression and of sharing an opinion or viewpoint on any issue.
Social Media has played a greater role in rightwing politics that paved the way for populist politicians to reach out to their voters.
Though Social Media has connected the people around the world, at the same time, it is causing division or disintegration and facilitating the social media lobbyists to polarize the communication so much the people support the arguments or opinions or political tirades against leaders without fact checking.
The world has been rocked by social networks such as Twitter, Facebook, LinkedIn and YouTube because the users of these social networks have already surpassed millions and are growing, but due to the limited regulatory framework, fake news, cyberbullying, extremism and terrorism has reached new heights.
The influencers’ interactions with social media users have polarized the political and social circles that led to the formation of online echo chambers, a tactic of social media recommendations by politicians to influence the users to strengthen their narrative regardless of facts that whether it is right or wrong, but it is knit in a manner that echo chambers appear to be normal for the people thus changing the way of thinking and increasing the supporters base.
The echo chambers post such content that we enjoy a lot while reading, while keeping us away from the content that may stir a debate or arguments or expression of our disagreement over certain social, economic, religious, cultural or policy matters.
The echo chambers keep ideas flowing on a regular basis to the one side –the positive side of the argument, while its negative side is deliberately concealed to hide the facts.
This is the big issue that might be discussed with students, who should be informed and taught at school, college or degree level so that positive and constructive use of this digital medium could be ensured.
Social media connectivity around the world is undoubtedly amazing but the problems it created for both people and students are very dangerous, and need to be addressed and regulated.
Digital media, especially social media, for a long time remained unbridled to post any content that may fall in the purview of hatred, racism, bullying, derogatory remarks, character assault, rebellion, or anti-state elements instigating people to create chaos using the olive branch of social media. Since it was not monitored given the type of content being circulated and the information of people posting such content, including their motives behind such content as may have a constant flow of information that is recommended by the users pretending to be professionals, experts and mentors.
Alarmingly, people without fact-checking go on sharing the content and thus creating hype for such an issue as does not have a basis and was the result of a conspiracy to exert pressure on some person or leaders to get some favours.
“The schools and colleges should chalk out the initiative to create awareness and practice of fair use so that social platforms should not post single or one-sided opinions or arguments but should welcome both so that positive use could be ensured. This will further the importance of social media.“
Sometimes, the active echo chambers or volcanoes erupt over such issues as may be beneficial for the wider circle of society, but this finds serious criticism masterminded by people with an individual approach. They term it detrimental for them since it did not serve their interests, though it might have been beneficial for general people.
Humans have an intuitional inclination to communicate with like-minded people or the people with the same choices on social media, thus the echo chambers get even stronger. The discourse that discourages dissenting voices always comes under fire from the thinkers and intellectuals of the nation since it is tantamount to concealing the facts from the people.
The world is coming closer after the covid-19 pandemic that engulfed the entire world, bringing misery and economic crisis. The social media debates go with biased and unbiased approaches regarding getting the vaccine. Some optimists termed it great, while some pessimists or biased approaches raised questions.
The echo chambers try to influence their opinions and win support.Similarly, echo chambers of both Democrats and Republicans only canvassed for their candidates but the leaders instigated the masses to attack Capitol Hill through social media and emotional speeches using their influence on social media, especially Twitter .
Some researchers have found that echo chambers influence people to win support but social media influencers have a follower-base of millions, and may polarize the public and politics, since influencers share success stories like internet marketers compelling you to buy their products.
The opinion leaders and experts reveal that for the last two decades, the percentage of American people having consistently holding liberal or conservative beliefs— rather than a blend of the two, which is the case for most people— has increased from 10 percent to over 20. Beliefs about the other side are becoming more negative creating an alarming situation.
Since 1994, the number of people who see the opposing political party as a threat to “the nation’s well-being or security” has doubled, which heralds how deepening polarization has predictable results raising eyebrows.
The government shutdowns, violent protests, scathing attacks on elected officials, the capitol Hill incident –all indicate that social media have been polarizing the political system and divided the nation each passing day due to echo chambers of both mainstream parties regarding the issues of health, security, human rights, employment and environment.
According to evidence from empirical research conducted on US politicians, politicians following extreme ideologies attracted a larger public audience than those who were moderate, which is the real example of echo chambers.
Usually, messages containing extreme thoughts, emotional instigation, patriotism, or criticizing the opposition received a warm welcome on social media platforms than those messages reflecting merely information.
The polarization of issues and political ideology will have serious repercussions in future that should be addressed on a timely basis so that societies could be saved from further isolation and disintegration.
The issues could be resolved through educating the people and creating awareness about the fair and professional use of social media channels for advocacy for winning support for legislation, an issue, a policy or employment.
Instead of showing the dark side of the issue, we have to educate people regarding both pros and cons of matters of importance for the general public rather than misleading the people with biased approaches to oppose the initiative of the government, community or civil society for the general benefit.
Social Media network operators are the bigwigs and the most influential in this.They cannot be controlled but only be regulated by framing such laws that may ensure fair use of this digital platform and are careful so that users may not face any legal issue by discussing sensitive issues such as desecration of holy places, religions, personalities, anti-state tirades, rebellion, terrorism, extremism and so on. The sensitive issue may stir protests and cause legal proceedings, if the cyber-regulatory laws are implemented to discourage the influence of one-sided opinions or campaigns.
We cannot deny the importance of social media platforms as they provide equal opportunity to people to express and share their thoughts or opinions, but safe and thoughtful use of these platforms will encourage healthy discourse and prove pivotal in promoting dialogue to discuss social, economical and cultural issues peacefully without hitting the sentiments of other communities.
Thus, echo chambers will be less powerful to build a narrative that is appealing but the readers will be engaging themselves in the debates that need interaction.
Undoubtedly, social media platforms have changed the political and social approach of the people and enabled face-to-face digital interaction through video and audio conference calls, so their fair use will mitigate their cons manifold.
The social media networks apply algorithms to connect you with like-minded people but it is up to you whether your engagement in communication is either unbiased or biased.
Social media should be promoting positive discourse to explore the political and economic solutions to the problems of people by reflecting the two sides of the coin so that the discourse be constructive and problem-solving. Social media has given a voice to marginalized people and governments are compelled to resolve the issues of people on a priority basis due to trending topics of social media.
Even the populist leaders may face resistance from social media as the public makes the most of the freedom of expression and criticizes the role of politicians for their failure to address the issues of the public.
In recent times, Facebook, YouTube and Twitter have been creating history in highlighting issues of both public and national interest but at the same time such platforms have been taken by storm by those influencers who continue to feed the news about their vested interests and create psychosocial hype for any issue that may jolt the power corridors of Government.
The politicians always take to Twitter for their precise viewpoint and policy debate and are usually followed by millions of followers. Even the print and electronic media take the tweets as policy statements or the narrative of some party or group.
The schools and colleges should chalk out the initiative to create awareness and practice of fair use so that social platforms should not post single or one-sided opinions or arguments but should welcome both so that positive use could be ensured. This will further the importance of social media.
WHATSAPP Privacy Concerns Affecting Public Data -MOIT&T Pakistan
Reference to on-going news threads by National Media and social media platforms regarding change in privacy terms & conditions of WhatsApp, Ministry of IT & Telecom is monitoring the current developments and clarifications provided by Facebook Inc. in this regard.
It is brought to notice that subject changes in privacy are applicable on WhatsApp business account only, while regular non-business/ individual profiles/ accounts are not affected.
MOIT&T would like to emphasize here to all such digital social media platforms including WhatsApp administration to adhere by privacy rights of citizens of Pakistan. In this regard, all such digital platforms need to strengthen their engagements with the Government of Pakistan so that concerns of General Public and businesses can be well addressed by all means.
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