Entrepreneurs
Social Media : A Blessing for Startups
The Social Media has great power which keeps on providing oxygen for new ventures and startups which are in great need of Traffic . Traffic is the only way to monetize and expand your brand visibility . The more visitors your site gets , the more perks will go in your account . Since people always look for the great brands which change their life style manifold . But the proper marketing of the product will yield more revenue and increase both demand and supply provided that market opportunity analysis is conducted and market trends are analyzed through research at grassroots level.
The Social media has really changed the picture Marketing and people from workers to executive Businessmen could be targeted geographically to announce your service . The social Networks such as facebook , Twitter , linked in , facebook and myspace have taken the marketing specially social Marketing to next level where people share their interests and business announcement as well as other related product information for the guidance of prospective buyers online . The Social Media has established a connection between the companies and the customers to keep in touch with them all the time .
The Social Media gives you the facility to update the customers and visitors regarding your products , new products , improvements or any news regarding the company for their information . The Startups can update the customers and others by tweeting the products and news or any blog post . Similarly the facebook and Myspace also give you the convenience to share the updates regarding your company , products enhancements , renovation , improvements and technology so that the customers could be facilitated at every stage .
The small business owners can really benefit from this powerful medium of marketing since social marketing has more impressive since it reaches the roots of the people .The Social Media can also be very beneficial for Individuals to target their employers or get a chance to be found through social networks such as linked in .
The linked in is really powerful medium to showcase your CV or resume along with skills so that the prospective employers may find you according your service category through various search engines such as Google , Yahoo , Bing , Ask and other search engines .If you are a consultant and if the employers search for consultant then your profile will be displayed to the buyers then if your profile matches their requirement there are almost chances you get hired . Thus social media really helps companies as well as individuals to get great exposure at no cost at all .
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Economy
Sania Approves Cognitive API Architecture For Ehsaas’ One Window Socioeconomic Registry
Islamabad: The Cognitive API architecture for Ehsaas’ National Socio-Economic Registry 2021 is one of the six main pillars of ‘One Window Ehsaas’. With the survey, which is building the registry currently 90.5% complete nationwide, Ehsaas is firming up its plans to open data sharing and data access services for all executing agencies under Poverty Alleviation and Social Safety Division (PASSD).
Data sharing will be done through the Cognitive API Architecture approach. The deployment of Ehsaas API architecture for data sharing will allow executing agencies to access data from the unified registry in real-time to validate beneficiary information. This will empower them to ascertain eligibility of potential beneficiaries. The benefits which each family and individual is receiving from each organization will be visible to all agencies across all Ehsaas programs.
There will be two-way data sharing; agencies with whom data will be shared will also be required to update the registry with their own information, hence the registry will become more robust over time. A final presentation was made to Dr. Sania Nishtar who closely oversaw this process. She praised the technical team working on Ehsaas Cognitive API Architecture approach and congratulated them. Later, this service will be extended to provinces and other government agencies implementing Ehsaas programs as well.
The API architecture for data sharing will facilitate adoption of the Ehsaas One Window targeting Policy. The objective of this policy is to make targeting predictable, evidence based, transparent and effective in the Ehsaas ecosystem. Under the same architecture, the Utility Stores Corporation has also been linked with the Ehsaas database, which will underpin execution of a commodity subsidies program. This approach is being adopted for the first time and will usher in transparency. Previously, there was no way of one government agency knowing what support an individual or a family was getting from another government agency.
Some families with connections and influence were getting multiple benefits and other more deserving ones were getting none. Now, with the data integration, Ehsaas agencies will be able to see what benefits an individual or the households is getting. But more importantly, it will also reflect their entitlement in terms of various Ehsaas programmes and initiatives, because the data sharing is pegged with the Ehsaas One Window targeting Policy.
The integrated registry and the cognitive API Architecture for the registry is one pillar of the One Window Ehsaas, which will be launched this week. It has six main components: one-stop-shop centers; an integrated digital interface facing the office; a digital information and services platform; a mobile app; an integrated database comprising of cognitive API architecture; and the standardized beneficiary targeting policy.
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Digital
Karachi-based digital bookkeeping startup, CreditBook raises $1.5 million in seed funding
The Karachi-based digital bookkeeping startup CreditBook, which is trying to ensure that tracking of transactions goes digital, has announced that it has raised US$1.5 million in seed funding from international and local investors.
Key investors included Pakistan’s BitRate Venture Capital, VentureSouq from the United Arab Emirates, US-based Better Tomorrow Ventures, Ratio Ventures, Quiet Capital, Toy Ventures, and i2i Ventures.
Established in June 2020 by Hasib Malik, Iman Jamall, and Hisham Adamjee, CreditBook strives to help microentrepreneurs digitalize and track their transactions.
CreditBook aims to utilize the funding to scale its user base and diversify its product offerings. As indicated by the startup, its registered client base grew 5x in the last six months to reach 500,000.
“Before the launch in June 2020, we had planned to use a mix of digital marketing and offline acquisition. But with lockdown restrictions, we pivoted to a purely digital strategy. We were surprised when we saw thousands of users come onto the platform in the first month with less than $1,000 in total spend,” Malik told Tech in Asia. Via TechinAsia
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Digital
Pakistan Moves Closer to Train One Million Youth with Digital Skills
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