Digital
Here are 5 promising investment avenues to consider in Pakistan today
With the gradual rise of the ‘Generation-Y’, there’s a seismic paradigm shift taking place in the society. This very shift has significantly altered the landscape of the Pakistani business market as well. The new trends and fashions come and go in the blink of an eye, which calls for a tremendously dynamic marketing and development strategy for the businesses to stay afloat.
A lot of this can be attributed to social media and other various digital platforms that influence the audience to catch-on to or reject an offering or an idea in an instant. This has made the business dynamics of the entire world fairly challenging, with Pakistan being no exception.
However, the recent developments in the way we do things, such as dining, shopping, travel, etc. call for the need to maximize efficiency. Smart devices are one of the driving forces behind this emerging need as they practically put every facet of utility in the palm of our hands.
These conveniences have made way for certain businesses to experience exponential growth for many years to come. With that said, let’s have a look at the 5 most promising investment avenues to consider in Pakistan today:
Table of Contents
5. App Development
Bearing in mind the fact that smart devices are the ‘be all and end all’ gadgets for us in terms of utility and convenience, it makes perfect sense to invest in designing an app that offers that utility and convenience. The use of smart device apps is outgrowing all other means of information and utility by a significant margin.
It ought to be considered that Pakistan is internationally regarded as an emerging and promising market for IT and software development. A recent article by DW stated that Pakistan has experienced an exponential amount of international investment inflow in the tech sector during the past couple of years.
In 2018, Alibaba Group acquired Daraz for an estimated 200 million dollars, which was perhaps the founding moment of an impending growth in the sector. Likewise, Careem has also been acquired by Uber for an astounding 3.1 billion dollars.
Since then, various app-based startups and pre-established firms have raised a tremendous amount of funds within a couple of years. All of this money inflow has made the tech-based startup ecosystem in Pakistan fairly promising.
The younger generation of professionals in our country is quite proficient in terms of ensuring technical soundness, aesthetic appeal, and user-friendliness of an app. This is why Pakistan happens to be among the more preferred countries when it comes to app development outsourcing.
A large number of tech-based startups, both local and international, have taken the Pakistani business market by storm as of late helping Pakistan gradually emerge in the global tech-based business market as a force to be reckoned with. Hence, it’s safe to say that app development and app-based businesses are here to stay for the foreseeable future and remain a lucrative investment avenue.
4. Blogging
Blogging is perhaps the ultimate modern channel of information, entertainment, education and opinion creation. For the past few years, the Pakistani audience has been very welcoming of bloggers from various arenas such as technology, travel, lifestyle, cooking, and entertainment to name a few.
This can also be attributed to the emergence of ‘everything digital’ dynamic. Whenever we’re looking for an expert opinion or valid information pertaining to popular areas, we can find it with a tap of a finger, written in a concise, concrete and convenient fashion thanks to some of the really good bloggers out there. Accompany those with the ‘Vlogs’ and you get a complete package.
Pakistani blogosphere is still in a formative phase, which implies that there remain many areas to be explored and tapped into. Some of the critical areas such as automotive, environmental, and business journalism etc. are still up for grabs for an aspiring and competent blogger.
To add to the aforementioned bonuses, the government has also started to recognize the importance of blogging in the modern era as there have been talks of offering financial support to the bloggers in a meeting held between Senate Standing Committee on Information Technology and Telecommunication so as to better enable them to portray Pakistan in a positive light.
However, it bears mentioning that opinion sharing and creation arena is a rather sensitive one and makes it important for a blogging platform to add maximum value for the readers in terms of substantiality.
Also, opinionated content is a curse that a lot of content creators suffer from. This is why aspiring bloggers should refrain from opinionating the stories that require more of a deep dive to be told objectively.
If that element is taken care of, blogging is a fairly promising investment avenue that requires a slight bit of patience but can offer huge dividends and a myriad of growth opportunities once it starts to mature.
3. Tour Operation
Thanks to an improved law-and-order situation and the government’s focus, the travel and tourism industry of Pakistan is seeing a remarkable rebirth. The number of travel enthusiasts, both local and foreign, who have been singing praises of Pakistan’s natural beauty and hospitality, has risen dramatically. Due to this, a lot of people have expressed their fondness to explore the country.
Northern areas are the coveted prize for travel enthusiasts in the entire world. During the summer season, thousands of people flock to the north to enjoy the wonderful climate and hospitality. This has resulted in a mushrooming increase in tour operators that organize trips to various locations across the country, especially to the heavenly tourist hotspots in the Kashmir and Gilgit Baltistan regions.
Also looking to cease the opportunity to cash in on this resurgence, are some of the international investors. As per the Chairman Board of Investment, Mr. Zubair Gillani, the Government of Pakistan has invited international investment in the more popular tourist attractions in the northern areas such as Gilgit, Swat, Hazara Region and Galiyat.
This recent resurgence of the tourism industry presents a perfect opportunity for the more enterprising travel enthusiasts to start their own tour operating companies. This is an investment avenue that is likely to aid the owners to reap handsome dividends in a short time, especially with the peak season for tourism being just around the corner.
2. Food & Catering
Food is to most Pakistanis what oxygen is to all life on earth. In an interview with Pak & Gulf Economist, president of Pakistan Food Association, Rafiq Rangoonwala stated it the best when he said, “The World Eats to Live. We Live to Eat.”
Our nation’s love for food can be testified by the astronomical number of food outlets in the country. Also, as per Aurora by Dawn, it is estimated that Pakistanis spend almost 40% of their household income on food products.
Additionally, the packaged food industry is also booming in the country. As per the calculations made by Modor Intelligence for the year 2020 to 2025, the packaged food industry is growing at a Compound Annual Growth Rate of 5.8%.
Be it small dhabas or fine dining restaurants, Pakistanis’ undying love for food turns these outlets into entrepreneurial success in most cases making the food industry a fair choice for a fruitful investment.
1. Real Estate
Over the past two decades, the real estate industry has taken off on a rapid upward trajectory with no signs of slowing down in sight.
Pakistani Real Estate sector is one of the most prolific in the world that boasts up to $5.8 billion a year in construction, which is an amount that makes up almost 2% of the country’s GDP.
It’s no secret that a lot of people from remote areas come to settle in the big cities to find work or study, hence, with the growing population and the number of migrants, the demand for real estate projects is only likely to rise. This presents an opportunity to invest and create a revenue stream by various means from buying, renting, and reselling of properties.
Some of the more well-rounded real-estate projects such as Bahria Town, Defense Housing Authority, and many other multi-story residential and commercial projects can serve as a perfect investment platform that promises a growing year-on-year Return On Investment (ROI).
This is perhaps the only investment prospect whereby the use of social media for marketing and business development isn’t done on a huge scale. But that should only serve as an opportunity to better project a real estate venture to a massive audience.
Conclusion
As discussed earlier, digital media has the capability to drive almost every single industry there is. In the current era of fast traveling knowledge and quickly changing trends, capitalizing on the digital media platforms while keeping up with the changing trends and tastes is of the utmost importance in order to ensure sustainability.
With that said, as long as all of the aforesaid elements are accounted for, Pakistan is one of the most promising markets to start a healthy revenue stream through one of the above-mentioned investment avenues.
Via MonthlyBrands
Digital
Rubrik: Your One-Stop Shop for Protecting Your Amazon S3 Data

Rubrik, a cloud data management company, has announced its support for Amazon S3 Object Lock at AWS. This new feature provides a write-once-read-many (WORM) model for data in S3 to help further secure customers against ransomware and to prevent objects from being deleted or overwritten for the duration of a customer-defined retention period 3. Rubrik customers can now utilize Rubrik Zero Trust Data Security with Amazon S3 as an immutable archive, ensuring long-term backups are kept on a reliable storage service to quickly recover from ransomware attacks 3.
Rubrik Security Cloud provides unified protection of all S3 data across all AWS accounts, and much like with Aurora, the ability to assign SLA Domains to either an entire account or across all onboarded accounts. You will also be able to leverage continuous backup for point-in-time, cost-effective protection of both S3 and Aurora 4.
Rubrik’s CloudOut capability allows customers to archive backup data to a public cloud service provider. The required design elements for a CloudOut solution include an IAM User, policies limiting access, data encryption keys, an Amazon S3 bucket, and a Rubrik cluster 1.
Rubrik’s support for Amazon S3 Object Lock at AWS is a significant step towards providing customers with a secure and reliable storage service. With this new feature, Rubrik customers can rest assured that their data is protected against ransomware and other cyber threats.
Rubrik’s support for Amazon S3 Object Lock at AWS is a significant step towards providing customers with a secure and reliable storage service. With this new feature, Rubrik customers can rest assured that their data is protected against ransomware and other cyber threats. The new feature provides a write-once-read-many (WORM) model for data in S3 to help further secure customers against ransomware and to prevent objects from being deleted or overwritten for the duration of a customer-defined retention period. Rubrik customers can now utilize Rubrik Zero Trust Data Security with Amazon S3 as an immutable archive, ensuring long term backups are kept on a reliable storage service to quickly recover from ransomware attacks.
Rubrik Security Cloud provides unified protection of all S3 data across all AWS accounts, and much like with Aurora, the ability to assign SLA Domains to either an entire account or across all onboarded accounts. You will also be able to leverage continuous backup for point-in-time, cost-effective protection of both S3 and Aurora. Rubrik’s CloudOut capability allows customers to archive backup data to a public cloud service provider. The required design elements for a CloudOut solution include an IAM User, policies limiting access, data encryption keys, an Amazon S3 bucket, and a Rubrik cluster.
Rubrik’s support for Amazon S3 Object Lock at AWS is a significant step towards providing customers with a secure and reliable storage service. With this new feature, Rubrik customers can rest assured that their data is protected against ransomware and other cyber threats. The new feature provides a write-once-read-many (WORM) model for data in S3 to help further secure customers against ransomware and to prevent objects from being deleted or overwritten for the duration of a customer-defined retention period. Rubrik customers can now utilize Rubrik Zero Trust Data Security with Amazon S3 as an immutable archive, ensuring long-term backups are kept on a reliable storage service to quickly recover from ransomware attacks.
Rubrik Security Cloud provides unified protection of all S3 data across all AWS accounts, and much like with Aurora, the ability to assign SLA Domains to either an entire account or across all onboarded accounts. You will also be able to leverage continuous backup for point-in-time, cost-effective protection of both S3 and Aurora. Rubrik’s CloudOut capability allows customers to archive backup data to a public cloud service provider. The required design elements for a CloudOut solution include an IAM User, policies limiting access, data encryption keys, an Amazon S3 bucket, and a Rubrik cluster.
Analysis
Will Digital Currency Replace Traditional Paper Currency in Pakistan? Implications and Possibilities

Table of Contents
Introduction
In recent years, the world has witnessed a dramatic shift in the way we conduct financial transactions. The advent of cryptocurrencies, central bank digital currencies (CBDCs), and the widespread adoption of digital payment platforms have led to discussions about the future of traditional paper currency. Pakistan, like many other nations, is not immune to these developments. In this blog post, we will explore the possibilities and implications of digital currency replacing traditional paper currency in Pakistan.
The Evolution of Money
Before diving into the specifics of Pakistan’s digital currency landscape, it’s crucial to understand the broader context of the evolution of money. Money, in its various forms, has been a fundamental part of human civilization for thousands of years. From bartering to using precious metals like gold and silver to the introduction of paper currency and eventually digital payment systems, money has continuously evolved to meet the needs of society.
The Digital Currency Revolution
The emergence of cryptocurrencies like Bitcoin in the early 21st century was a watershed moment in the history of money. These decentralized digital currencies promise greater transparency, security, and efficiency in financial transactions. While Bitcoin and other cryptocurrencies have gained traction globally, their use in Pakistan has been somewhat limited due to regulatory concerns and a lack of awareness.
Central Bank Digital Currencies (CBDCs)
In response to the rise of cryptocurrencies, central banks around the world have been exploring the development of their own digital currencies known as Central Bank Digital Currencies or CBDCs. A CBDC is a digital form of a country’s official currency, issued and regulated by the central bank. These digital currencies have the potential to replace traditional paper currency, but their implementation raises several questions and considerations.
Pakistan’s Digital Currency Journey
As of my last knowledge update in September 2021, Pakistan had expressed interest in exploring the concept of a digital currency issued by its central bank, the State Bank of Pakistan (SBP). While no concrete plans had been announced at that time, the idea was being studied and debated within the country. Let’s take a closer look at the possibilities and implications of digital currency replacing traditional paper currency in Pakistan.
Possibilities
- Financial Inclusion:
- One of the primary advantages of digital currency is its potential to increase financial inclusion. Pakistan has a significant portion of its population that is unbanked or underbanked. Digital currency could provide these individuals with access to financial services, including payments, savings, and investments, through their smartphones.
- Reduced Transaction Costs:
- Digital currency transactions are often cheaper and faster than traditional banking methods. This could lead to reduced transaction costs for businesses and individuals, making it more cost-effective to conduct transactions and facilitate economic growth.
- Improved Monetary Policy:
- CBDCs can offer central banks more precise control over monetary policy. The State Bank of Pakistan would have real-time data on money flows, which could help in making informed decisions regarding interest rates and money supply.
- Enhanced Security:
- Digital currency transactions are inherently secure due to advanced cryptographic techniques. This could potentially reduce the risk of counterfeiting and fraud, which is a concern with paper currency.
- Cross-Border Transactions:
- Digital currency can simplify cross-border transactions, making it easier for Pakistanis living abroad to send remittances back home. This could have a significant positive impact on the country’s economy, as remittances are a vital source of income.
Implications
- Technological Challenges:
- The implementation of digital currency would require significant technological infrastructure and expertise. Ensuring the security and reliability of the digital currency system would be paramount.
- Regulatory Framework:
- Establishing a clear regulatory framework for digital currencies is essential to prevent misuse and illicit activities. Pakistan would need to draft and enforce regulations to govern the use and exchange of digital currency.
- Privacy Concerns:
- Digital currencies can raise concerns about privacy and surveillance. Striking the right balance between privacy and security would be a challenge for policymakers.
- Financial Literacy:
- Many Pakistanis may not be familiar with digital currency and how to use it safely. Promoting financial literacy and educating the public about the benefits and risks of digital currency would be crucial.
- Transition Period:
- Transitioning from paper currency to digital currency would not be seamless. The government and central bank would need to carefully manage the transition to minimize disruptions to the economy.
Conclusion
The possibility of digital currency replacing traditional paper currency in Pakistan is a complex and multifaceted issue. While digital currency offers several advantages, including financial inclusion, reduced transaction costs, and improved monetary policy, it also comes with challenges related to technology, regulation, privacy, and financial literacy.
As of my last knowledge update in September 2021, Pakistan was in the early stages of exploring the concept of a digital currency. Since then, developments may have occurred, and the government’s stance on the matter may have evolved. Therefore, it is essential for policymakers, financial institutions, and the public to engage in informed discussions and assessments to determine the best path forward for Pakistan’s monetary system.
The future of money is undoubtedly digital, but the transition should be managed thoughtfully to ensure that the benefits of digital currency are realized while addressing the potential risks and challenges. Pakistan has the opportunity to shape its digital currency landscape in a way that promotes economic growth, financial inclusion, and security for its citizens.
Analysis
How BRICS Can Push De-Dollarization and Avert a Global Dollar Disaster

Table of Contents
Introduction
The global financial landscape has long been dominated by the United States and its currency, the US dollar. This hegemony, often referred to as “dollar dominance,” has profound implications for the international monetary system, trade, and global economic stability. However, in recent years, there has been a growing sentiment among emerging economies that this dependence on the dollar exposes them to significant risks, especially in times of economic crises and geopolitical tensions.
As a response to this perceived vulnerability, the BRICS countries—Brazil, Russia, India, China, and South Africa—have been actively exploring ways to promote de-dollarization. In this blog post, we will delve into the reasons behind the push for de-dollarization, the strategies employed by BRICS nations, and the potential consequences for the global economy.

The Dollar Dominance Conundrum
The US dollar has held a privileged position in the international monetary system since the end of World War II. This status as the world’s primary reserve currency confers several advantages to the United States, including the ability to finance budget deficits and trade imbalances more easily and at a lower cost. The dollar’s dominance is also reflected in the fact that many commodities, such as oil and gold, are priced and traded in dollars. Furthermore, a significant portion of global trade is conducted in dollars, which means that countries must hold substantial dollar reserves to facilitate international commerce.
While the dollar’s dominance has benefited the United States, it has also created vulnerabilities for other nations. Here are some key concerns:
- Exposure to US Monetary Policy: Countries holding large reserves of US dollars are susceptible to the monetary policies of the Federal Reserve. Decisions regarding interest rates and quantitative easing can have a significant impact on the value of these reserves.
- Geopolitical Risk: The use of the dollar in international trade can expose countries to the risk of economic sanctions imposed by the United States. This has been a growing concern for nations like Iran and Russia.
- Exchange Rate Risk: Dependence on the dollar for trade and financial transactions can expose countries to exchange rate fluctuations, which can affect the cost of imports and exports.
- Dollar Depreciation: If the value of the dollar were to depreciate significantly, countries holding dollar reserves could experience substantial losses.
The Push for De-Dollarization
Recognizing these vulnerabilities, the BRICS nations have been actively pursuing strategies to reduce their reliance on the US dollar and promote the use of their own currencies in international trade and finance. Here are some of the key initiatives taken by BRICS countries to advance de-dollarization:
- Currency Swap Agreements: BRICS countries have entered into currency swap agreements that allow them to conduct trade and settle transactions using their own currencies rather than the US dollar. These agreements enhance financial stability by reducing exchange rate risk.
- Internationalization of National Currencies: China, in particular, has been at the forefront of internationalizing its currency, the renminbi (RMB or yuan). It has promoted the use of RMB in trade settlements and established offshore RMB clearing centres in major financial hubs.
- Bilateral Trade Agreements: BRICS nations have increasingly entered into bilateral trade agreements with each other and with other countries that allow for the use of their national currencies. This circumvents the need for the US dollar in trade.
- Development of BRICS Financial Institutions: The BRICS bloc has established its own financial institutions, such as the New Development Bank (NDB) and the Contingent Reserve Arrangement (CRA). These institutions provide an alternative to traditional Western-dominated financial organizations like the World Bank and the International Monetary Fund (IMF).
- Gold Reserves: Some BRICS countries, notably Russia and China, have been accumulating gold reserves as a means of diversifying their foreign exchange reserves away from the dollar.
Challenges and Barriers to De-Dollarization
While the BRICS nations have made significant strides in their de-dollarization efforts, they face several challenges and barriers in achieving their goals:
- Lack of Trust: The US dollar’s dominance is deeply entrenched, and there is a lack of trust in the stability of some BRICS currencies. Building confidence in their currencies will take time and require sound economic policies.
- Dollar’s Liquidity: The US dollar is highly liquid and widely accepted in international markets. Replacing it with other currencies will require substantial investments in infrastructure and financial instruments.
- Geopolitical Pressures: The United States has a history of using its economic power to exert political pressure on other nations. Countries pursuing de-dollarization may face resistance and retaliation.
- Dollar’s Network Effects: The dollar’s network effects, including its use in global financial markets and as a global reserve currency, create a powerful inertia that is challenging to overcome.
- Economic Stability: To attract international investors and users of their currencies, BRICS countries must demonstrate economic stability, low inflation, and robust financial systems.
The Potential Consequences
The push for de-dollarization by BRICS countries could have significant consequences for the global economy and the international monetary system:
- Reduced Dollar Dominance: If successful, the efforts of BRICS nations could lead to a gradual reduction in the dominance of the US dollar in international trade and finance.
- Increased Multipolarity: De-dollarization may lead to a more multipolar world, with multiple currencies playing a larger role in global finance. This could reduce the influence of any single nation.
- Shift in Economic Power: BRICS countries could see an increase in their economic and geopolitical influence as their currencies become more widely used in international transactions.
- Greater Financial Stability: De-dollarization efforts, such as currency swap agreements, could enhance financial stability by reducing the impact of exchange rate fluctuations on trade.
- Challenges for the United States: A decline in the dollar’s dominance could pose challenges for the United States, potentially making it more difficult to finance its budget deficits and trade imbalances.
Conclusion
The BRICS nations’ pursuit of de-dollarization is a response to the perceived vulnerabilities created by the US dollar’s dominance in the international monetary system. While the challenges are significant, the potential benefits of reducing dependence on the dollar, such as enhanced financial stability and increased economic autonomy, are driving these efforts forward.
De-dollarization is not a process that will happen overnight. It requires the development of robust financial infrastructure, the establishment of trust in national currencies, and a concerted effort to overcome the network effects that sustain the dollar’s dominance. Nevertheless, the BRICS countries are committed to the long-term goal of reshaping the international monetary system in a way that reduces the risks associated with overreliance on a single currency.
As these efforts continue to evolve, they will likely shape the future of global finance and have far-reaching implications for the United States and the rest of the world. The journey toward de-dollarization is one that merits close attention, as it has the potential to avert a global dollar disaster and usher in a new era of financial multipolarity.
-
News2 years ago
Prioritizing health & education most effective way to improve socio-economic status: President
-
China2 years ago
Coronavirus Pandemic and Global Response
-
Canada2 years ago
Socio-Economic Implications of Canadian Border Closure With U.S
-
Conflict2 years ago
Kashmir Lockdown, UNGA & Thereafter
-
Democracy2 years ago
Missing You! SPSC
-
Democracy2 years ago
President Dr Arif Alvi Confers Civil Awards on Independence Day
-
Featured3 years ago
The Right-Wing Politics in United States & The Capitol Hill Mayhem
-
Digital3 years ago
Pakistan Moves Closer to Train One Million Youth with Digital Skills