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Here are 5 promising investment avenues to consider in Pakistan today



With the gradual rise of the ‘Generation-Y’, there’s a seismic paradigm shift taking place in the society. This very shift has significantly altered the landscape of the Pakistani business market as well. The new trends and fashions come and go in the blink of an eye, which calls for a tremendously dynamic marketing and development strategy for the businesses to stay afloat.

A lot of this can be attributed to social media and other various digital platforms that influence the audience to catch-on to or reject an offering or an idea in an instant. This has made the business dynamics of the entire world fairly challenging, with Pakistan being no exception.

However, the recent developments in the way we do things, such as dining, shopping, travel, etc. call for the need to maximize efficiency. Smart devices are one of the driving forces behind this emerging need as they practically put every facet of utility in the palm of our hands.

These conveniences have made way for certain businesses to experience exponential growth for many years to come. With that said, let’s have a look at the 5 most promising investment avenues to consider in Pakistan today:

5. App Development

Bearing in mind the fact that smart devices are the ‘be all and end all’ gadgets for us in terms of utility and convenience, it makes perfect sense to invest in designing an app that offers that utility and convenience. The use of smart device apps is outgrowing all other means of information and utility by a significant margin.

It ought to be considered that Pakistan is internationally regarded as an emerging and promising market for IT and software development. A recent article by DW stated that Pakistan has experienced an exponential amount of international investment inflow in the tech sector during the past couple of years.

In 2018, Alibaba Group acquired Daraz for an estimated 200 million dollars, which was perhaps the founding moment of an impending growth in the sector. Likewise, Careem has also been acquired by Uber for an astounding 3.1 billion dollars.

Since then, various app-based startups and pre-established firms have raised a tremendous amount of funds within a couple of years. All of this money inflow has made the tech-based startup ecosystem in Pakistan fairly promising.

The younger generation of professionals in our country is quite proficient in terms of ensuring technical soundness, aesthetic appeal, and user-friendliness of an app. This is why Pakistan happens to be among the more preferred countries when it comes to app development outsourcing.

A large number of tech-based startups, both local and international, have taken the Pakistani business market by storm as of late helping Pakistan gradually emerge in the global tech-based business market as a force to be reckoned with. Hence, it’s safe to say that app development and app-based businesses are here to stay for the foreseeable future and remain a lucrative investment avenue.

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4. Blogging

Blogging is perhaps the ultimate modern channel of information, entertainment, education and opinion creation. For the past few years, the Pakistani audience has been very welcoming of bloggers from various arenas such as technology, travel, lifestyle, cooking, and entertainment to name a few.

This can also be attributed to the emergence of ‘everything digital’ dynamic. Whenever we’re looking for an expert opinion or valid information pertaining to popular areas, we can find it with a tap of a finger, written in a concise, concrete and convenient fashion thanks to some of the really good bloggers out there. Accompany those with the ‘Vlogs’ and you get a complete package.

Pakistani blogosphere is still in a formative phase, which implies that there remain many areas to be explored and tapped into. Some of the critical areas such as automotive, environmental, and business journalism etc. are still up for grabs for an aspiring and competent blogger.

To add to the aforementioned bonuses, the government has also started to recognize the importance of blogging in the modern era as there have been talks of offering financial support to the bloggers in a meeting held between Senate Standing Committee on Information Technology and Telecommunication so as to better enable them to portray Pakistan in a positive light.

However, it bears mentioning that opinion sharing and creation arena is a rather sensitive one and makes it important for a blogging platform to add maximum value for the readers in terms of substantiality.

Also, opinionated content is a curse that a lot of content creators suffer from. This is why aspiring bloggers should refrain from opinionating the stories that require more of a deep dive to be told objectively.

If that element is taken care of, blogging is a fairly promising investment avenue that requires a slight bit of patience but can offer huge dividends and a myriad of growth opportunities once it starts to mature.

3. Tour Operation

Thanks to an improved law-and-order situation and the government’s focus, the travel and tourism industry of Pakistan is seeing a remarkable rebirth. The number of travel enthusiasts, both local and foreign, who have been singing praises of Pakistan’s natural beauty and hospitality, has risen dramatically. Due to this, a lot of people have expressed their fondness to explore the country.

Northern areas are the coveted prize for travel enthusiasts in the entire world. During the summer season, thousands of people flock to the north to enjoy the wonderful climate and hospitality. This has resulted in a mushrooming increase in tour operators that organize trips to various locations across the country, especially to the heavenly tourist hotspots in the Kashmir and Gilgit Baltistan regions.

Also looking to cease the opportunity to cash in on this resurgence, are some of the international investors. As per the Chairman Board of Investment, Mr. Zubair Gillani, the Government of Pakistan has invited international investment in the more popular tourist attractions in the northern areas such as Gilgit, Swat, Hazara Region and Galiyat.

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This recent resurgence of the tourism industry presents a perfect opportunity for the more enterprising travel enthusiasts to start their own tour operating companies. This is an investment avenue that is likely to aid the owners to reap handsome dividends in a short time, especially with the peak season for tourism being just around the corner.

2. Food & Catering

Food is to most Pakistanis what oxygen is to all life on earth. In an interview with Pak & Gulf Economist, president of Pakistan Food Association, Rafiq Rangoonwala stated it the best when he said, “The World Eats to Live. We Live to Eat.”

Our nation’s love for food can be testified by the astronomical number of food outlets in the country. Also, as per Aurora by Dawn, it is estimated that Pakistanis spend almost 40% of their household income on food products.

Additionally, the packaged food industry is also booming in the country. As per the calculations made by Modor Intelligence for the year 2020 to 2025, the packaged food industry is growing at a Compound Annual Growth Rate of 5.8%.

Be it small dhabas or fine dining restaurants, Pakistanis’ undying love for food turns these outlets into entrepreneurial success in most cases making the food industry a fair choice for a fruitful investment.

1.    Real Estate

Over the past two decades, the real estate industry has taken off on a rapid upward trajectory with no signs of slowing down in sight.

Pakistani Real Estate sector is one of the most prolific in the world that boasts up to $5.8 billion a year in construction, which is an amount that makes up almost 2% of the country’s GDP.

It’s no secret that a lot of people from remote areas come to settle in the big cities to find work or study, hence, with the growing population and the number of migrants, the demand for real estate projects is only likely to rise. This presents an opportunity to invest and create a revenue stream by various means from buying, renting, and reselling of properties.

Some of the more well-rounded real-estate projects such as Bahria Town, Defense Housing Authority, and many other multi-story residential and commercial projects can serve as a perfect investment platform that promises a growing year-on-year Return On Investment (ROI).

This is perhaps the only investment prospect whereby the use of social media for marketing and business development isn’t done on a huge scale. But that should only serve as an opportunity to better project a real estate venture to a massive audience.


As discussed earlier, digital media has the capability to drive almost every single industry there is. In the current era of fast traveling knowledge and quickly changing trends, capitalizing on the digital media platforms while keeping up with the changing trends and tastes is of the utmost importance in order to ensure sustainability.

With that said, as long as all of the aforesaid elements are accounted for, Pakistan is one of the most promising markets to start a healthy revenue stream through one of the above-mentioned investment avenues.


Via MonthlyBrands

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Empowering Safety and Security: Motorola Solutions’ Innovative Impact in 2024



In a world where safety and security are paramount, the role of technology in enabling critical collaboration between public safety entities and enterprises cannot be overstated. Motorola Solutions, a global leader in mission-critical communication solutions, has once again been recognized for its innovative contributions. Fast Company’s prestigious list of the World’s Most Innovative Companies for 2024 includes Motorola Solutions, highlighting the company’s commitment to pushing the boundaries of safety and security technologies.

Motorola Solutions: A Pioneer in Safety and Security Technologies

Motorola Solutions has a rich history of innovation dating back to its inception. With a focus on developing cutting-edge communication solutions for public safety agencies, enterprises, and other critical industries, the company has consistently been at the forefront of technological advancements. From two-way radios to advanced software solutions, Motorola Solutions has continuously evolved to meet the ever-changing needs of its customers.

Fast Company’s Recognition: A Testament to Innovation

Being named to Fast Company’s list of the World’s Most Innovative Companies is a significant achievement for Motorola Solutions. This recognition not only acknowledges the company’s past successes but also highlights its ongoing commitment to driving innovation in the safety and security sector. By enabling critical collaboration between public safety agencies and enterprises, Motorola Solutions is playing a crucial role in enhancing overall safety and security measures.

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The Impact of Motorola Solutions’ Technologies

Motorola Solutions’ safety and security technologies have had a profound impact on how organizations approach critical communication and collaboration. By providing reliable and secure communication solutions, the company has helped streamline operations, improve response times, and enhance overall situational awareness. Whether it’s during emergencies, natural disasters, or day-to-day operations, Motorola Solutions’ technologies have proven to be indispensable for those tasked with ensuring public safety.

Enabling Collaboration: Bridging the Gap Between Public Safety and Enterprises

One of the key strengths of Motorola Solutions’ technologies is their ability to facilitate seamless collaboration between public safety agencies and enterprises. By breaking down communication barriers and enabling real-time information sharing, these solutions empower organizations to work together more effectively during emergencies and other critical situations. This level of collaboration is essential for creating safer and more secure environments for everyone involved.

Looking Ahead: The Future of Safety and Security

As technology continues to advance at a rapid pace, the role of companies like Motorola Solutions in shaping the future of safety and security becomes increasingly important. By staying at the forefront of innovation and embracing emerging technologies such as AI, IoT, and cloud computing, Motorola Solutions is poised to continue driving positive change in the safety and security landscape. The company’s commitment to excellence and its focus on enabling critical collaboration will undoubtedly play a significant role in shaping the future of safety and security.


In conclusion, Motorola Solutions’ inclusion in Fast Company’s list of the World’s Most Innovative Companies for 2024 is a testament to the company’s dedication to pushing the boundaries of safety and security technologies. By enabling critical collaboration between public safety agencies and enterprises, Motorola Solutions is not only driving innovation but also making a tangible impact on the safety and security of communities worldwide. As we look to the future, it is clear that companies like Motorola Solutions will continue to play a vital role in shaping a safer and more secure world for all.

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Google Pixel 8 Pro: Unveiling the Enhanced Pixel Experience with the New Pixel Launcher Update in Response to Digital Markets Act




In response to the Digital Markets Act, Google has released a major update for its Pixel phones, namely the Google Pixel 8 Pro, amid the ever-evolving world of technology and law. The user experience has been altered with this update, primarily concentrating on the home screen with the redesigned Pixel launcher. Let’s examine this clever new feature’s specifics and ramifications.

Understanding the Digital Markets Act

The Digital Markets Act is a legislative initiative impacting users within the European Union. It aims to regulate large tech companies’ behaviour, including Google, to ensure fair competition and protect consumers’ interests. While currently affecting EU users, other countries like the U.S., U.K., and beyond are closely monitoring these developments for potential adoption of similar laws.

Evolution of Google Pixel Experience

Google’s Pixel phones have been known for their clean Android experience and timely updates. With each iteration, Google strives to enhance user satisfaction by introducing new features and improvements. The Pixel 8 Pro continues this tradition by refining the user interface with a focus on the home screen.

Unveiling the New Pixel Launcher

The centrepiece of this update is the Pixel launcher, which serves as the gateway to the phone’s functionalities. The new launcher offers a more intuitive and personalized experience, catering to users’ preferences and habits. From enhanced customization options to improved organization features, users can expect a seamless interaction with their device.

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Key Features of the Updated Pixel Launcher

  1. Enhanced Personalization: Users can now customize their home screen layout, widgets, and app icons to reflect their unique style and needs.
  2. Smart Suggestions: The launcher intelligently predicts apps and actions based on usage patterns, streamlining daily tasks for increased efficiency.
  3. Improved Organization: With better categorization of apps and notifications, users can easily navigate through their digital ecosystem without clutter.
  4. Integration with Google Services: Seamless integration with Google’s ecosystem enhances productivity and connectivity across devices.

Implications for Users

The updated Pixel launcher not only elevates the user experience but also aligns with regulatory requirements set forth by the Digital Markets Act. By offering more control and transparency over data usage and app recommendations, Google aims to foster trust among users while complying with evolving regulatory standards.

Future Outlook

As governments worldwide observe the impact of the Digital Markets Act on tech giants like Google, discussions around similar regulations are gaining momentum. The proactive approach taken by Google in updating its Pixel phones sets a precedent for other companies to adapt to changing regulatory landscapes while prioritizing user satisfaction.


In conclusion, the introduction of the new Pixel launcher in the Google Pixel 8 Pro marks a significant step towards enhancing user experience and complying with regulatory frameworks like the Digital Markets Act. By embracing innovation and user-centric design, Google continues to set benchmarks in the smartphone industry while navigating complex legal landscapes with agility and foresight.

By combining technological advancements with regulatory compliance, Google paves the way for a more transparent and user-friendly digital future.

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Andrew Kang Buys Original Pepe NFT for Undisclosed Sum at Sotheby’s Sale



Andrew Kang, co-founder of Mechanism Capital, has acquired the original Pepe NFT for an undisclosed amount in a Sotheby’s sale. The NFT was last sold for a staggering $3.5 million in October 2021. The purchase of the original Pepe NFT by Kang has created a buzz in the crypto community, with many speculating on the significance of the purchase.

Andrew Kang buys Pepe NFT at Sotheby's from 3AC estate. Mechanism Capital co-founder involved

Pepe the Frog, a cartoon character created by artist Matt Furie, became an internet sensation in the early 2000s. The Pepe NFT was created in 2016 as a digital representation of the character and quickly gained popularity in the crypto world. The purchase of the original Pepe NFT is significant as it is considered a piece of internet history and a symbol of the early days of NFTs.

Key Takeaways

  • Andrew Kang, co-founder of Mechanism Capital, has acquired the original Pepe NFT for an undisclosed amount in a Sotheby’s sale.
  • The Pepe NFT is considered a piece of internet history and a symbol of the early days of NFTs.
  • Kang’s acquisition of the original Pepe NFT has created a buzz in the crypto community.

Andrew Kang’s Acquisition

Andrew Kang acquires Pepe NFT from 3AC estate at Sotheby's sale. Mechanism Capital co-founder involved

Mechanism Capital co-founder Andrew Kang recently made an undisclosed purchase of the original Pepe NFT from 3AC estate in Sotheby’s sale. The NFT was last sold for $3.5 million in October 2021.

Mechanism Capital’s Involvement

Mechanism Capital is a cryptocurrency investment firm that manages a portfolio of digital assets. Andrew Kang is one of the co-founders of the firm, and his acquisition of the original Pepe NFT demonstrates the firm’s interest in investing in the NFT market.

Sotheby’s Sale Details

The original Pepe NFT was sold by 3AC estate in Sotheby’s sale, which is a well-known auction house for fine art and other collectibles. The sale was held in October 2021, and the NFT was reportedly purchased for $3.5 million at the time.

Andrew Kang’s acquisition of the original Pepe NFT highlights the growing interest in NFTs and their potential as an investment vehicle. The purchase also demonstrates the increasing involvement of cryptocurrency investment firms in the NFT market.

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Historical Context of Pepe NFT

Andrew Kang buys original Pepe NFT at Sotheby's sale. Mechanism Capital co-founder. Historical context

Pepe NFT is a digital asset that gained popularity in the crypto art world due to its unique and humorous design. The character, Pepe the Frog, was created by artist Matt Furie in 2005 as part of his comic series, Boy’s Club. However, the character was later adopted by certain online communities and became associated with controversial political movements.

In recent years, Pepe NFTs have become highly sought after by collectors and investors alike. The original Pepe NFT was created by Furie in 2015 and was sold in an auction for $1,025 in 2016. Since then, the value of Pepe NFTs has skyrocketed, with some fetching millions of dollars in sales.

Previous Sale in October 2021

The Pepe NFT that Andrew Kang recently purchased was last sold for $3.5 million in October 2021. The sale was conducted by Sotheby’s, a renowned auction house that has been actively involved in the sale of NFTs. The auction was part of a larger sale by 3AC Estate, a crypto art collection managed by the venture firm, 3AC.

The sale of the Pepe NFT generated significant buzz in the crypto art community, with many speculating that it could break previous records for NFT sales. The final price of the NFT was not disclosed, but it is believed to have sold for a substantial amount.

Overall, the sale of the original Pepe NFT highlights the growing interest in crypto art and the potential for significant financial gains for collectors and investors. As the market for NFTs continues to evolve, it will be interesting to see how prices and demand for these digital assets change over time.

The Significance of NFT Purchases

Andrew Kang buys original Pepe NFT at Sotheby's sale for Mechanism Capital co-founder

NFTs, or non-fungible tokens, have been making headlines in the art world and beyond. These digital assets use blockchain technology to verify ownership and authenticity, creating a new market for unique and collectible items. The purchase of the original Pepe NFT by Andrew Kang is just one example of the growing interest in this emerging field.

One significant aspect of NFT purchases is the potential for artists to earn more money from their work. With traditional art sales, artists often receive only a fraction of the final sale price. However, with NFTs, artists can receive a percentage of each subsequent sale, providing a new revenue stream and a way to protect their intellectual property.

Another important factor is the role of NFTs in the broader digital economy. As more transactions move online, NFTs offer a way to create scarcity and value in a digital space. This has implications for everything from gaming to social media, as creators and users seek ways to monetize their content.

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Overall, the purchase of the original Pepe NFT by Andrew Kang highlights the growing interest and potential of NFTs in the art world and beyond. As the technology continues to evolve and gain traction, it will be interesting to see how it transforms the way we think about ownership, value, and creativity in the digital age.

Frequently Asked Questions

Andrew Kang buys Pepe NFT from 3AC estate at Sotheby's sale for Mechanism Capital

What is the significance of the original Pepe NFT?

The original Pepe NFT is considered a significant piece of digital art history and is widely recognized as the first-ever rare Pepes NFT. The Pepes NFTs were created in 2016 as a parody of the popular internet meme, Pepe the Frog. The original Pepe NFT is a one-of-a-kind piece of art that has been highly sought after by collectors in the NFT community.

Who is Andrew Kang and what is his association with Mechanism Capital?

Andrew Kang is a co-founder of Mechanism Capital, a cryptocurrency investment firm. He is a well-known figure in the NFT community and has been actively involved in NFT investments and collections. Kang’s purchase of the original Pepe NFT highlights his interest in acquiring rare and significant pieces of digital art.

How does the sale of the original Pepe NFT reflect on the current NFT market trends?

The sale of the original Pepe NFT for an undisclosed sum highlights the growing demand for rare and unique NFTs. The NFT market has seen a surge in popularity in recent years, with high-profile sales and auctions attracting significant attention from investors and collectors. The sale of the original Pepe NFT is a testament to the growing interest in NFTs as a viable investment opportunity.

What was the previous sale price of the original Pepe NFT, and how does it compare to the latest sale?

The original Pepe NFT was last sold for $3.5 million in October 2021. The latest sale price of the NFT has not been disclosed. However, the fact that the NFT was sold for an undisclosed sum suggests that it was likely sold for a higher price than the previous sale.

What role did Sotheby’s play in the sale of the original Pepe NFT from the 3AC estate?

Sotheby’s, the well-known auction house, facilitated the sale of the original Pepe NFT from the 3AC estate. The auction house has been actively involved in the sale of high-profile NFTs, including the sale of the world’s first NFT artwork by Beeple for $69 million in March 2021. Sotheby’s involvement in the sale of the original Pepe NFT highlights the growing interest in NFTs among traditional art collectors and investors.

Can you explain the impact of high-profile NFT sales on the digital art community?

High-profile NFT sales have had a significant impact on the digital art community, bringing increased attention and recognition to the medium. The sale of high-profile NFTs has also led to increased demand for digital art, with artists and collectors alike looking to capitalize on the growing interest in the medium. The sale of the original Pepe NFT is just one example of the impact that NFTs are having on the wider art world, as traditional art collectors and investors begin to take notice of the potential of this emerging asset class.

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